Thursday, May 05, 2005

So my old boss is on the front of theage.com.au technology section talking about the impending iTunes Australia opening up for business. Its funny how 6 years earlier the company was focused on become what iTunes has become (and that was a worldwide focus), and now how they are just waiting for iTunes to come to Australia so it will increase the awareness of online music and thus increase their bottom line (which is very minute but still profitable for there overheads). Destra music will probably never be any sort of competition in Australia for iTunes so I'm pretty sure the whole thing is just a publicity stunt to get the Destra name in the paper (and by association boost awareness for there other core businesses) I guess mp3/DM was always about that. Grrr now I am losing focus in what I was writing about in the first place and just feeling annoyed. In short, 6 years ago we had a really good plan and idea but due to certain people being scared of certain market conditions and pissing money up against the wall due to lack of high management focus, they fucked their opportunity up royally, and now it just seems they are just hanging on to make a buck back from all the losses they made years ago and nothing else, nothing groundbreaking and nothing that will change the industry, all those high ideals are gone and are just replaced by a cold hard bottom line. It sucks, but I guess I can't blame them.

I'm going to stop typing now.

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