Friday, July 04, 2008

Can't let go of those ideas...

I can't believe Michael Robertson who's brainchild was the original
big music website MP3.com, is trying to get his "music locker" idea
off the ground again. He basically ruined the relationships he had
with the major record labels the first time around (8 or 9 years ago)
when he just went and ripped 1000s of signed artist CDs and placed
them online, then through the magic of software and the internets, if
you put a legitimate CD in your computer drive it would unlock those
albums for you inside your MP3.com account to download or stream (I
can't remember if you had to pay for that service.... I think it was
free for the limited amount of days it was online). As you can
probably guess, this system is pretty open to rorting, and so the
litigation came down like a ton of bricks, the the dot com crash
happened, and it pretty much sank MP3.com as a viable commercial
entity.

And now he is doing it all over again at MP3tunes.com, guess what?
Litigation reigns supreme all over again. EMI are pissed off at him
(and it is probably just because it is M.R that they are chasing it).

Sometimes you just have to let an idea die or approach it a completely
different way to get it off the ground. I assume he just thought it
was market timing, the world and record labels weren't ready for such
a forward thinking idea (that was badly implemented), and record
labels don't want this idea spun to them by a black sheep still
closely associated with the words illegal, music, MP3, Napster,
AudioGalaxy etc. No matter how unfounded that is.

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